Privacy Policy

Last updated: 17/11/2024

This Privacy Policy describes how Elite Dental & Aesthetics UK (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a booking through our website (the "Site") or otherwise communicate with us regarding the Site and our services (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and may have collected over the past month personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you.

The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact Details: Name, address, phone number, and email address.
Booking Information: Name, billing address, procedure details, payment confirmation, and phone number.
Account Information: Username, password, security questions, and other information used for account security purposes.
Customer Support Information: Details you include in communications with us, such as when sending a message through the Site.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies").

Usage Data may include:

Information about how you access and use our Site and your account.
Device and browser information.
Information about your network connection.
Your IP address.
Other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies Supporting Our Site and Services: For example, Wix, which provides the platform for our website operations and related analytics.
Payment Processors: Third-party payment providers who collect and process your payment information (e.g., credit or debit card information, billing address) to fulfil bookings or services and ensure a seamless transaction process.
Online Tracking Technologies: When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or our third-party partners may automatically collect information using technologies such as cookies, web beacons, pixels, or similar tools.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

Legal Basis for Processing Personal Information

We process your personal information based on the following legal grounds, as permitted under applicable data protection laws, including the GDPR:

Contractual Necessity
We process your personal data to fulfil the contract between you and Elite Dental & Aesthetics UK. This includes:
- Coordinating and confirming your bookings.
- Processing payments.
- Providing you with necessary support related to your appointments and services.
Legitimate Interests
We may process your personal data where it is in our legitimate interest to do so, provided this is not overridden by your data protection rights. Examples include:
- Improving and personalizing our services.
- Communicating with you about relevant updates or offers.
- Ensuring the security and integrity of our systems.
Compliance with Legal Obligations
We may process your data to comply with applicable legal obligations, such as retaining transaction records for tax purposes or responding to lawful requests from authorities.
Consent
Where required, we will obtain your explicit consent before processing your personal information for specific purposes, such as sending you marketing communications. You may withdraw your consent at any time by contacting us.

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing Services
- To process payments and confirm bookings.
- To send notifications related to your appointments, procedures, or any other transaction.
- To coordinate with third-party providers, including clinics and accommodation partners.
- To facilitate the necessary logistical arrangements for your procedures, such as transfers and travel-related assistance.
Marketing and Advertising
- To send promotional communications, including emails or text messages, where permitted by law.
- To show personalized advertisements for services you may find relevant.

If you are located in the European Economic Area (EEA), the legal basis for such processing is our legitimate interest in promoting our services, in compliance with Art. 6(1)(f) GDPR.

Security and Fraud Prevention
- To detect and address potential fraud, unauthorized activities, or other malicious actions.
- To protect the integrity of your account and ensure secure transactions.
- If you believe your account has been compromised, please contact us immediately.
Communication and Service Improvement
- To respond to customer support inquiries promptly.
- To enhance and optimize the functionality and performance of our Services.

Do Not Track (DNT)

Some web browsers allow you to enable a “Do Not Track” (DNT) signal, which informs websites that you do not wish to be tracked. At this time, Elite Dental & Aesthetics UK does not respond to DNT signals because there is no standardized industry agreement on how to handle them.

However, you can manage tracking preferences through your browser settings or opt out of certain cookie-related tracking by adjusting your browser’s cookie settings. For more information about how we use cookies, please refer to the Cookies section of this Privacy Policy.

We use cookies and similar technologies to provide and enhance our Services, as supported by Wix. Cookies enable us to:

Remember your actions and preferences for a personalized experience.
Collect analytics data to improve the Site and its features.
Tailor advertising to your preferences, both on our Site and other platforms.

You can manage or block cookies through your browser settings. However, please note that disabling cookies may impact the functionality of the Site, and certain features may not work as intended.

Important Notes:

While some browsers allow you to send “Do Not Track” signals, our Site is not currently configured to respond to such signals.
For more details on how Wix handles cookies and tracking technologies, visit Wix’s Cookie Policy.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, such as:

Vendors and Service Providers
- IT providers, payment processors, customer support services, and analytics providers.
Business and Marketing Partners
- Partners who assist in advertising, promotions, or providing additional services.
With Your Consent
- When you explicitly request or consent to sharing your information with third parties, such as during bookings or through integrations with social media platforms.
Corporate Affiliates
- Within our corporate group, where necessary, to ensure seamless operations.
Legal Compliance and Protection
- To comply with applicable laws, respond to lawful requests (e.g., subpoenas or search warrants), or protect our rights and the rights of others.
Business Transactions
- In the event of a merger, acquisition, or other business reorganization.

Information Categories Disclosed

In the past month, we may have disclosed the following categories of personal information for the purposes outlined above:

Identifiers: Contact details and account information.
Commercial Information: Details related to bookings, payment transactions, and customer support interactions.
Usage Data: Information about your interaction with our Site, including geolocation data derived from IP addresses.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

User-Generated Content

The Services may enable you to submit reviews, testimonials, or other user-generated content. If you choose to submit such content to any public area of the Services, please be aware that this content will be publicly accessible by anyone.

We cannot control who will have access to the information you make available to others, nor can we ensure that these parties will respect your privacy or keep the information secure. We are not responsible for the privacy or security of any information you choose to make public, nor for any misuse or misinterpretation of that information by third parties.

Third-Party Websites and Links

Our Site may include links to websites or platforms operated by third parties. If you access these third-party websites, their privacy and security practices, terms, and conditions will apply. We are not responsible for the privacy, security, or accuracy of information provided on such sites.

Information you provide on public or semi-public venues, including social media platforms, may also be visible to others and outside our control. The inclusion of links to third-party sites on our Site does not imply any endorsement of their content or practices unless explicitly stated.

Children’s Data

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the details below to request deletion of this data.

As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” personal information of individuals under 16 years of age, as those terms are defined under applicable law

Security and Retention of Your Information

We take reasonable measures to safeguard your personal information; however, no security system is entirely fool proof. Any information you send to us may not be secure while in transit. We recommend avoiding the use of insecure communication channels for sensitive information.

We retain personal information as long as necessary to:

Maintain your account.
Provide the Services.
Comply with legal obligations.
Resolve disputes.
Enforce applicable contracts and policies.

Retention periods may vary depending on the specific context in which the information was collected.

Your Rights

Depending on your jurisdiction, you may have some or all of the following rights regarding your personal information:

Right to Access / Know
Request details about the personal information we hold about you and how we use it.
Right to Delete
Request that we delete your personal information, subject to applicable laws.
Right to Correct
Request corrections to any inaccurate or incomplete personal information.
Right of Portability
Request a copy of your personal information in a portable format or transfer it to a third party.
Restriction of Processing
Request that we limit how we process your personal information in certain circumstances.
Withdrawal of Consent
Withdraw your consent where applicable, such as for marketing communications.
Right to Appeal
Appeal our decision if we decline a request related to your rights.

To exercise these rights, you can contact us at the email address provided below. We may need to verify your identity before responding to your request. Verification may include confirming your email address or account details.

Managing Communication Preferences
You can opt out of promotional communications by following the “unsubscribe” link in our emails. Note that we may still send you non-promotional messages, such as appointment confirmations or transaction-related notifications.

Complaints

If you are dissatisfied with how we process your personal information, you may contact us using the details below. If you are not satisfied with our response, you may have the right to file a complaint with your local data protection authority.

For users in the European Economic Area (EEA), a list of responsible data protection authorities can be found here.

International Users

Your personal information may be transferred, stored, and processed outside your country of residence, including in Turkey and the United Kingdom. This may involve processing by our staff, third-party service providers, or partners in these countries.

If your data is transferred out of the EEA, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, to ensure your data remains protected.

Accessibility of This Privacy Policy

We are committed to ensuring that our Privacy Policy is accessible to all users, regardless of ability or device. To achieve this:

We use clear, straightforward language to describe our practices.
The Privacy Policy is available online and can be requested in alternative formats by contacting us at info@elitedentalaesthetics.co.uk
We continually review and improve the accessibility of our digital platforms to comply with accessibility standards.

If you encounter any difficulties accessing or understanding this Privacy Policy, please contact us, and we will provide assistance.

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: info@elitedentalaesthetics.co.uk

For data protection purposes, Elite Dental & Aesthetics UK or Wix platform is the data controller of your personal information unless explicitly stated otherwise.

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